Product Molecule Map
“If it disagrees with experiment, it’s wrong. —Dr. Richard Feynman”
Product Molecule Map
“Nail the Basics first, Detail the details later” - Chris Anderson
Molecule = Users + Problem + Solution
Product Molecule is the DNA of your idea
Quickly identifies a person, with a problem and propose solution
Person(Has) -> Problem and Person(Uses) -> Solution only when Solution addresses person’s problem.
There main questions to
Who are the users?
What problems do they have?
What would be a proposed solution?
5 Simple questions to ask yourself
Who will use your product?
Why should they care?
Why people will be ready to pay for it?
What functionality most important?
How everything comes into one?
Who will use your product = Users
Why should they care = Need
Act on user needs by identifying value propositions
What new will they be able to achieve = Use Cases
Envision 5 use-cases of the for user needs by keeping your value proprosation
What functionality most important = Features
Brainstrom set of feature use case
How everything comes into one = Product
How do you know its working ?
Measure what matters by tracking actionable metrics
An Example of Product Molecule
